In sponsorships, our job is to generate revenue for our organization through the value we bring to brands.

Long-term contracts help us guarantee that revenue across multiple.

But how can we drive more long-term contracts with our sponsors? Even better, can we get our 1-year contracts to sign long-term ones?

In this episode, we dive into the ins & outs of long-term contracts and how you should be thinking about them in your sponsorship sales.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.