New Year's Resolutions are a funny thing. While a great way to reset the year, we also somewhat look to predict what is important to us for the upcoming year.

So what about sponsorship in 2024?

Here are our biggest resolutions for 2024 that your team should be looking out for to increase your results in the sponsorship industry.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.