Knowing your sponsor's goals for the partnership is the first and most vital part of the prospecting process.

But what if the goals they express are all qualitative? What if all quantitative? How do we ensure we are focusing on the right things to make sure that their partnership is a success?

In this episode, we dive into how you can uncover both qualitative and quantitative goals from your prospect to ensure your sponsorship package is a home run.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.