Abby Shehan, senior design director at Premier, talks with Robin Trimingham, host of The Innovative Hotelier, about AI technology and how it’s being used by architects and designers to support and streamline the creative process.

Stressing that AI tools enhance, but don’t replace human creativity, Shehan explains the various ways that it’s being applied to reimagine the way that humans interact with their surroundings and space, especially in a hospitality-driven environment. She also discusses the advantages of using AI to choose everything from colors and textures, to art and lighting installations, in order to attract and delight target customer groups.