eCommerce shoppers, in the words of a famous cartoon character, will "gladly pay you Tuesday for a hamburger today". While the words of J. Wellington Wimpy, a well-known character from Popeye were meant to be entertaining, there's a serious underlying concept.

Shoppers don't all have lines of credit at the ready. They may have steady incomes but haven't built a credit history yet. Whether they're young adults or immigrants, it can be tough in our credit-centric society.

It's the same for folks whose credit took a nosedive in the past and is still recovering.

Add in shoppers that want to minimize credit checks and maintain low balances so they can get a good mortgage or car loan in the near future, and you'd be amazed at how large the market for consumer financing options in eCommerce checkouts really is.

This episode sheds light on this sizable market and the variety of financial technologies that are empowering these shoppers to pay over time.

Guest: Kali Keesee, Katapult.comHost: Robert Rand, JetRails.com