Podchaser Logo
Home
How Southwest Airlines Melted Down

How Southwest Airlines Melted Down

Released Wednesday, 4th January 2023
Good episode? Give it some love!
How Southwest Airlines Melted Down

How Southwest Airlines Melted Down

How Southwest Airlines Melted Down

How Southwest Airlines Melted Down

Wednesday, 4th January 2023
Good episode? Give it some love!
Rate Episode

Episode Transcript

Transcripts are displayed as originally observed. Some content, including advertisements may have changed.

Use Ctrl + F to search

0:05

Did you fly this holiday season?

0:07

Oh, no. No. I don't go anywhere over the holidays.

0:10

That's a nightmare. I don't know why you do.

0:13

Our colleague, Alison Snyder, covers airlines.

0:15

So she knows holiday travel can be gnarly.

0:18

And she saw signs that this year would

0:20

be especially bad. The

0:24

weather, the week heading into Christmas

0:26

was just pretty much the worst case scenario

0:28

for a really busy travel

0:29

week. You know, exactly what you'd hope would not happen.

0:32

More than two hundred million Americans are under

0:34

some form of winter storm advisory heading

0:37

into Christmas weekend. National

0:39

weather service alerts range from Washington

0:41

State to Maine people were expecting

0:43

really, really cold freezing subzero

0:46

temperatures in a lot of the country. The deadly

0:48

winter storm hitting Buffalo in Western

0:50

New York really hard. More than two feet

0:52

of snow has fallen there, really high

0:54

gusty winds, snow,

0:56

ice, and thirty five miles an hour.

0:58

Danger Winshells today. And

1:01

it was over a lot of the

1:03

country. So it was kind of just

1:05

this all encompassing travel nightmare

1:07

that everyone was anticipating. So

1:13

everybody sees this storm coming. Now

1:15

all the airlines saw this storm coming.

1:17

What happens to the airlines

1:20

once it actually hits. Yeah.

1:22

It was bad. I mean, airlines were

1:24

saying some of them had planes that were

1:26

left outside that were coated in

1:28

ice. The Jeffbridge is freezing.

1:30

They had fuel pumps congealing, you

1:32

know, power outages at the airports.

1:36

Every airline faced challenges,

1:38

but one airline had a

1:40

complete breakdown. Southwest

1:42

Airlines experiencing a system wide

1:44

meltdown. An unparalleled holiday

1:47

travel meltdown. Major meltdown at Southwest

1:49

Airlines is in the hot seat tonight.

1:51

FOR CANCELLING twenty nine hundred

1:53

FLIGHTS TODAY ALONE. Reporter:

1:57

IN TOTAL, SOUTHWEST CANCELLED ABOUT

1:59

sixteen thousand FLIGHTS.

2:02

Because Southwest wasn't just dealing

2:04

with bad winter weather. It was

2:06

also facing logistical catastrophe

2:09

one of the worst the airline industry

2:11

has ever seen.

2:15

Welcome to The Journal. Our show

2:17

about money, business, and power.

2:19

I'm Ryan Knudson. It's Wednesday,

2:21

January fourth. Coming

2:29

up on the show, why Southwest's

2:31

holiday season went so

2:33

wrong?

2:43

321

2:47

What will the world look like ten or twenty

2:49

years from now? The Wall Street Journal's Future

2:51

of Everything Podcast is here to give you a

2:53

peak, and we can't wait to show you

2:55

what's coming. Subscribe now.

3:05

Allison, there were a lot of airlines

3:08

that had to cancel flights this

3:10

holiday

3:10

season. But when did you realize that things were

3:13

so much worse for Southwest?

3:15

So, you know, throughout the weekend,

3:18

Christmas Eve and Christmas Day, we

3:20

are seeing these memos that Southwest is putting out

3:22

to employees sort of to ascribing what

3:24

they're dealing with. Every

3:27

day Southwest was telling its employees like,

3:30

okay, you know, the storm, it's

3:32

been very difficult and it's had an impact.

3:34

And here's our plan to sort of get back on track

3:36

for tomorrow. So, you know, they'd send those out,

3:38

like, Friday, Saturday, Sunday. And

3:41

then every day, the next day would roll around and things

3:43

would not be better. They'd

3:45

sort of spiral throughout the day and cancel more

3:47

and more flies. And so

3:50

by the time Monday rolled around, it

3:52

seemed like all the other airlines were getting back

3:54

on track their cancellation numbers

3:56

were more or less down to

3:58

normal levels. But Southwest

4:01

was just getting worse and worse. And

4:03

cancellations were just cascading

4:06

throughout the day to the point where, you

4:08

know, they canceled, I think, around seventy

4:10

percent of their flights on Monday. That's an astonishing

4:13

figure. Seventy percent of their flights

4:16

on the day after Christmas, like one of the

4:18

busiest travel days. Yeah. That's

4:20

really huge, especially in a day

4:22

where there wasn't really anything happening,

4:24

weather wise. The day

4:27

Southwest cancelled about seventy percent of

4:29

its flights. Other airlines saw cancellation

4:31

rates of ten percent or even lower.

4:35

Southwest has said there are a few reasons

4:37

why it fared so badly. One

4:39

is that the storm hit critical cities

4:41

like Denver and Chicago, where the airline

4:43

has a lot of crew members. But the

4:45

company has also singled out another factor,

4:48

its own inadequate technology. One

4:51

piece of technology that's come under particular

4:53

scrutiny is called Skysolver. What

4:56

is the Skysolver? So

4:58

Skysolver is it's one

5:00

of the systems that Southwest uses for crew

5:02

scheduling, and it sort of helps them automate

5:04

the work of preparing the cruise schedule

5:06

and and matching up pilots and flight attendants

5:08

to flights. Southwest says

5:10

that Sky Silver works well during more typical

5:13

storms. But as so much of the country

5:15

fell into a deep freeze, the

5:17

program just couldn't keep up. The

5:19

thing is it wasn't to staffing issue, it

5:21

seems, you know, by all accounts, they had enough

5:24

crew. They had the pilots, they had the

5:26

flight attendants, they had the planes, but they did

5:28

not have a way to match up the

5:30

pilots in the flight attendants with the planes,

5:32

so they weren't able to

5:34

operate flights because they didn't have crew members

5:36

assigned to them. With Skysollers

5:38

struggling, Southwest had to do its scheduling

5:41

manually. And it was such a massive

5:43

task. It recruited employees from

5:45

around the company to help figure it out.

5:47

So, you know, their crew members were

5:49

just sitting around for hours and hours,

5:51

waiting for someone to tell them what to do,

5:53

and it just sort of, I mean, basically

5:55

paralyzed them. But this may not

5:57

have been the only thing contributing to Southwest

6:00

issues. There was another potential

6:02

factor. A

6:04

lot of airlines like Delta or United

6:06

fly out of centralized hubs in big

6:08

cities, where passengers make their connections

6:10

to smaller destinations. But

6:13

Southwest organizes its flights a

6:15

little differently. Southwest has

6:17

really structured itself to give

6:19

people direct connections between cities.

6:21

So it operates more point to point

6:23

and it's cruise and planes

6:25

kind of hopscotch across the country

6:27

instead of kind of orbiting

6:30

around one central hub. In

6:32

theory, this could be more efficient because

6:34

there's less downtime. For

6:36

example, a southwest plane might start

6:38

the day in Virginia before flying to

6:40

Baltimore, Tampa, Puerto Rico,

6:43

Orlando, Dallas, and then ending the

6:45

day in Little Rock. And yes, that is a

6:47

real round. But during

6:49

storms, this point to point system

6:51

can create issues In a

6:53

storm situation or a disruption, I mean, one

6:55

big issue with the point to

6:57

point network is it it can just be harder to

6:59

contain problems, you know, a problem in

7:01

one specific area of the country. It

7:03

might ripple out in a way that

7:05

it might not at another airline. Mhmm. Because

7:07

that flight thing was that that got held up in

7:09

Seattle was supposed to fly to San

7:11

Francisco and then to Denver and then

7:13

on to say Miami -- Right. Right. -- it gets held

7:15

up along the way. Yeah. It can just

7:17

be harder to to isolate problems to

7:19

one area. Southwest's

7:22

compounding problems created big

7:24

headaches for customers. Customers

7:26

like James Nolan. James

7:29

had been planning to see his parents in California.

7:31

He was traveling with his wife in three

7:33

year old. Well, we had reservations

7:35

on southwest from Denver to

7:38

Sacramento on December

7:40

twenty sixth, and we showed up to

7:42

the airport, checked our

7:45

three bags and made it through

7:47

security with no problems. And then

7:49

our flight was promptly canceled at that

7:51

point. James and his family

7:53

were rescheduled for a flight four days later.

7:55

And he says Southwest promised that his

7:57

checked bags, which were now trapped at the

7:59

airport, would make it on his next flight.

8:02

But as James and his family sat on the plane,

8:04

getting ready to finally fly to Sacramento,

8:07

he knew their bags weren't on board.

8:09

And how did you actually find out for

8:11

sure that your bags weren't on it

8:14

through our airbags? That's it. James

8:16

had put Apple location tracking airbags

8:18

inside their bags. So

8:21

you could you were sitting on the airplane, looking at

8:23

your iPhone app, seeing that your

8:25

bag was not with you on the airplane.

8:27

It was, like, still at the airport. Exactly.

8:29

We we taxied out right past that

8:32

that hanger that we knew our bags were

8:34

in. That's when it

8:36

got pretty frustrating. Is

8:38

there anything in your bag that that you really

8:40

need? Yeah. Well, I'm I'm

8:42

an active duty military officer

8:44

and I made the big mistake of

8:46

checking some of my uniform items

8:49

into my check the check luggage.

8:51

I was gonna preside

8:53

over promotion ceremony for my cousin who's

8:55

an army officer. Just kind of a

8:57

special treat we're gonna do for my ninety three year

8:59

old grandpa while we're in California.

9:01

He was also on Southwest. He got canceled, so he

9:03

never made it from Seattle. Oh,

9:05

man. Across the

9:08

country, people's holiday plans were in

9:10

shreds. But

9:13

before things could get better at Southwest, they

9:15

would have to get a whole lot worse.

9:19

That's coming up.

9:25

What then will the future reveal?

9:28

There's one thing we know about the future.

9:30

It's being built now. We

9:32

all have a stake in the future. The

9:34

future. The future. The future. And the

9:36

Wall Street Journal's future of everything

9:38

podcast is here to give you a glimpse of

9:40

what's on the way. I'm Danny

9:42

Lewis. Join us as we dig into how

9:44

science and technology are shaping

9:46

the future. Oh, that is where you and I

9:48

are going to spend the rest of

9:50

our lives. Subscribe

9:52

wherever you get your podcasts.

10:02

After Southwest hit its breaking point

10:04

last Monday, the day after Christmas,

10:06

the company's leaders made it

10:08

drastic to decision. They

10:10

canceled even more flights. They

10:12

cut roughly two thirds of Southwest

10:14

flights last week on

10:15

Tuesday, Wednesday, and Thursday. Just

10:19

realized, you know, there was no way to sort of

10:21

keep flying through this. They really needed a bigger

10:23

reset to get the pilots

10:25

and the flight attendants and planes where they needed to

10:27

be. So they took that three days, you know,

10:29

almost in hibernation to kind

10:31

of start over basically.

10:33

What did that allow them to do. Just like

10:36

figure out where everybody was and

10:38

give them time to figure out, okay, like,

10:41

Bob, flight attendant needs to be at

10:43

this airport and then, like, get

10:45

them to that location or just Yeah. I

10:47

mean, that's exactly it. They had over a

10:49

hundred very flights just to

10:51

move planes and crew members to

10:53

where they needed to be to get off on the right

10:55

foot on Friday. So, you know,

10:57

some of it literally was moving people

10:59

to the right spot so they could start their day on Friday.

11:02

In total, Southwest

11:04

canceled about sixteen thousand

11:06

flights. But the reset

11:08

worked. After three days of a

11:10

drastically reduced schedule,

11:12

Southwest was back to flying last Friday with

11:15

its full schedule of about four

11:17

thousand flights. But

11:20

customers are still angry. Airports

11:22

are still littered with lost bags.

11:25

And for Southwest, the full

11:27

damage of the meltdown is still becoming

11:29

clear. What is Southwest gonna

11:31

do for all the customers whose flights

11:33

got canceled and whose bags, like,

11:35

went missing? Well, I mean, there's

11:37

there's saying they're gonna go above and beyond that they're gonna make

11:39

it right. So, you know, one thing

11:41

people aren't entitled to refunds if they weren't able

11:43

to take their trip their fight

11:45

was canceled or significantly delayed. They

11:47

weren't able to travel. They're entitled to refunds.

11:50

Southwest has said it's going to reimburse people for

11:52

all those costs that they

11:53

incurred. I

11:54

think they've said they'll reimburse for reasonable cost. So

11:56

then, obviously, that opens a bit of a can of

11:58

worms. What's a reasonable cost? What

12:00

if there was only a five star hotel

12:02

available? Mm-mm. It's just

12:04

gonna be a a huge ordeal to kind

12:06

of work through all that. And

12:09

how much how much could all of

12:11

this cost Southwest? Financially,

12:14

it's gonna be a very big deal in all

12:16

likelihood. You know, we we've seen some analyst

12:18

estimates, you know, put the total

12:20

cost that five hundred million

12:22

dollars, six hundred million dollars, maybe

12:24

more. So it could be just

12:26

very impactful financially. And

12:28

it could trigger just a whole lot

12:30

of scrutiny from regulators,

12:33

lawmakers. You know, some of that

12:35

is has been named at the industry overall, and

12:37

some of it's Southwest in particular.

12:39

In fact, transportation secretary Pete

12:42

Buttigieg has already called out

12:44

Southwest by name. Here he is on

12:46

CNN. From what I can tell

12:48

Southwest unable to locate

12:50

even where their own crews

12:51

are, let alone their own

12:53

passengers, let alone baggage. He's been

12:55

out there you last week saying, you know,

12:57

this was a southwest issue. This wasn't

12:59

an industry issue, and they're gonna be

13:01

under the microscope. To

13:03

make sure that they really do what they're

13:05

supposed to do in terms of taking care of

13:07

customers after this.

13:08

Our department will be holding them

13:10

accountable for their responsibilities to customers,

13:13

both to get them through this situation and to

13:15

make sure that this can happen again.

13:20

Yesterday, Southwest took another

13:22

step to compensate customers. They

13:24

began rolling out twenty five thousand

13:26

frequent flyer miles to people impacted by

13:28

the

13:28

cancellations. In a letter to

13:30

customers, Southwest CEO Bob

13:32

Jordan called the Myles a gesture of

13:34

goodwill saying, quote, I

13:36

know that no amount of colleges

13:38

can undo your experience. But

13:41

it's not clear whether perks will be enough

13:43

to regain customers' trust.

13:45

Do you think you'll you'll fly

13:47

Southwest again? That's

13:50

been a debate between my wife and I. We,

13:52

you know, we we still have some credits

13:54

left on Southwest, and I think that

13:56

we'll maybe use those, and then we're gonna

13:58

look elsewhere for our business going forward.

14:01

And we even have, like, the little Southwest

14:03

credit card to build points and whatnot.

14:05

Mhmm. And we're already looking at other travel

14:07

friendly credit cards so we can get ourselves

14:09

out of the Southwest system, at

14:11

least in the near term. But before James

14:13

thinks about booking any more travel, he

14:15

has a more immediate problem. He

14:17

really needs his bags back. I

14:21

unfortunately have. I gotta go to work

14:23

tomorrow and my boots and some of my other

14:25

important uniform items are still

14:27

sitting in those those checked bags.

14:29

So Yeah. You can't not

14:31

that you would in the middle of winter, but you can't, like, show up

14:33

in foot blobs. I take it.

14:35

Exactly. Yeah. Exactly. So what's

14:37

your plan when you get home to

14:39

Denver? Are are you gonna drive to the

14:41

airport and, like, just try to grab your bag

14:43

from wherever it's hiding. Yeah.

14:46

You know, we we can see where

14:48

they are on the airport property based off

14:50

the airbags. And one of the

14:52

bags, which is actually has my golf

14:54

clubs of all things, the least important of all of

14:56

this. Mhmm. So they're out sitting on the Tarmac

14:58

by terminal c according to the airtight right

15:00

now. But, yeah, you know, the other two

15:02

bags that are the ones we really eat

15:04

back soon. They're still sitting

15:06

in in the maintenance hanger. And

15:08

so when I get there and just say,

15:10

hey, I'm not gonna leave until I get my

15:12

bags. Here's where they are. So

15:14

We'll see. We'll see when we get

15:16

on the ground what we're gonna do. We

15:21

ask James to keep us in the loop on that.

15:24

And last night, he sent us an update from

15:26

the Denver airport. After

15:28

four hours of the Denver BSO,

15:30

I successfully have two of

15:32

our three bags, which is

15:34

very exciting. They just

15:37

took several hours to get from this

15:39

hanger up on the northeast

15:41

side of the runway to some get

15:43

transported down and they happen to

15:45

pop out on a baggage carousel. Today,

15:48

James is able to go to work

15:50

wearing his uniform.

15:58

That's

16:03

all

16:03

for today, Wednesday, January

16:06

fourth. The journal is co

16:08

production of Gimlet in The Wall Street

16:10

Journal. If you like the show, follow us

16:12

on Spotify or wherever you get your

16:14

podcasts. Route every every weekday afternoon.

16:18

Thanks for listening. See you tomorrow.

16:23

Discover the extraordinary ideas shaping our

16:25

future at the future of everything

16:27

festival when The Wall Street Journal brings

16:29

together leaders from business science,

16:32

sports, and culture. May

16:34

second through fourth at Spring Studios

16:36

in New York City. Register today

16:38

using code podcast to receive

16:40

twenty percent off your ticket. Visit

16:42

WSJ dot com

16:44

slash F0EF

16:46

podcast to secure your spot.

Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features