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Twitter's New CEO: The Velvet Hammer

Twitter's New CEO: The Velvet Hammer

Released Monday, 15th May 2023
 1 person rated this episode
Twitter's New CEO: The Velvet Hammer

Twitter's New CEO: The Velvet Hammer

Twitter's New CEO: The Velvet Hammer

Twitter's New CEO: The Velvet Hammer

Monday, 15th May 2023
 1 person rated this episode
Rate Episode

Linda Yaccarino established herself as an advertising sales machine at NBCUniversal. On Friday, Elon Musk announced she’d be Twitter’s new CEO. WSJ’s Amol Sharma discusses some of the challenges Yaccarino will face at the revenue- starved social media platform. 

Further Reading:

- Meet Linda Yaccarino, Elon Musk’s New Twitter CEO and the Ad World’s ‘Velvet Hammer’ 

Further Listening:

- Why Elon Musk's Twitter Is Losing Advertisers 

- Elon Musk's 'Extremely Hardcore' Twitter 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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