Niching down allows your business to become a big fish in a small pond. By targeting a specific segment of the market, your offerings can be tailored to meet the unique needs and preferences of your audience, thereby increasing your value propo

Analyse your products from a lifetime value perspective

Mar 30th, 2024 2m 31s

Many businesses fail to analyse the impacts of promoting multiple SKUs The lifetime value of your customers is different depending on which products your customers bought firstThink about the user journey for each product From the point o

Why You Should Niche

Mar 30th, 2024 35s

Is it better to be niche or be a generalist and market to everyone?Something to consider is your target market doesn't necessarily have to be your only target market.Just because you market to one particular segment, it doesn't mean you don

Building A Winning Culture: The Art of Managing People

Mar 30th, 2024 3m 50s

Whether you're a budding entrepreneur, a seasoned leader, or a team manager, understanding the dynamics of effective people management and culture building is key to unlocking your team's full potential.In this episode, we explore:- The cor

Marketing is Mental Warfare

Mar 30th, 2024 1m 34s

Everyone claims to have the best quality product.This is a mistake. A lot of companies focus on features that logically make their product more superior than competitors. But, the problem is you're seen as just another brand claiming to b

Facebook Pixels For Lead Generation Campaigns

Mar 30th, 2024 4m 52s

Facebook Pixels For Lead Generation Campaigns by The Journey w/ Jason Le

Paid Advertising Is An Amplification Tool, Not A Band-Aid

Feb 21st, 2023 4m 49s

If your business is broken and you don't have the foundations in place...Using paid ads will do nothing but drive more eyeballs to your broken businessYou need to make sure the foundations are set firstOnce you have a proven product with

Why You Need To Use An Omni-Channel Approach In Your Marketing

Mar 3rd, 2022 23m 28s

Jason talks about why businesses need to consider using an omni-channel approach for their digital marketing and how to determine what platforms you need to use for your business.

Kevin Chan (Co-Founder at Unwanted FC)

Feb 10th, 2022 28m 12s

Jason sits down with Kevin Chan (Co-Founder at Unwanted Fc) to discuss bringing his passion for Football, Fashion and Sustainability together to create a movement amongst a tight-knit community.

Cormac Gray (Founder & Director At Top Tier Marketing)

Dec 18th, 2020 45m 51s

Jason sits down with Cormac Gray to discuss his journey from accountant to running an ecommerce marketing agency managing 7 employees and 45 clients - all at the age of 23 years old.

Agency Vs. In-House. What's Better? - The Journey

Nov 10th, 2020 18m 46s

Jason & Jacob sit down to discuss where business owners should spend their money and whether it is better to use a marketing agency or take their marketing in-house.

Rylan Kindness (Founder at Parking Deals Australia)

Sep 21st, 2020 34m 45s

Jason sits down with Rylan Kindness to discuss the marketing tactics used to build Australia's number 1 parking discounting platform and how he's navigating his business through a pandemic.

Gerard Doyle (Founder At Fractal)

Sep 16th, 2020 40m 10s

Jason sits down with Gerard Doyle to discuss the importance of adapting to the digital age and how business owners can use marketing to stand out in saturated markets.

Mitchell Robinson (Founder & CEO At IDU Identification)

Sep 15th, 2020 53m 58s

Jason sits down with Mitchell Robinson from IDU Identification to discuss running a 12-person company at the age of 18, the struggles of being a teenager in business and how you can succeed in building your own company.

Dave Hyman (Founder At Reform Digital)

Sep 14th, 2020 51m 4s

Jason sits down with Dave Hyman from Reform Digital to discuss the challenges of building an agency in the middle of a pandemic, anxiety as a business owner and how people can succeed in the ecommerce space.