In this episode, Carmel Hagen, Founder and CEO of Supernatural, shares her journey of disrupting the baking essentials industry with premium, plant-based and natural products. What started with coconut sugar and gradually expanded her product line to include natural food colors and sprinkles. Carmel emphasizes the importance of validation and iteration in building a successful brand. Carmel emphasizes the importance of validation and iteration in building a successful brand. She discusses the challenges of introducing natural alternatives in a market dominated by artificial ingredients. Carmel also highlights the value of partnerships with major brands and the power of storytelling to build a loyal community. Her advice to founders is powerful with a lot of great words of wisdom. Listen now on this episode of #TheKaraGoldinShow.

To learn more about Carmel Hagen and Supernatural:https://www.linkedin.com/in/carmelelise/https://www.instagram.com/carmelelise/https://www.instagram.com/gosupernatural/https://www.supernaturalkitchen.com

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