In this episode, Jen Zeszut, Co-Founder and CEO of GOODLES, shares the story behind GOODLES and its journey to reinvent the mac and cheese category. She discusses the challenges of fundraising and the importance of staying true to the brand's vision. Jen highlights the focus on taste and nutrition in Goodles products and the success of their unique flavors. She also explains the branding strategy and the importance of being authentic and weird. Jen shares the go-to-market strategy, including the initial focus on direct-to-consumer sales and launching with Target in the expansion into retail. Jen’s lessons are gold and you are going to love this episode. Listen now on this episode of #TheKaraGoldinShow.

To learn more about Jen Zeszut and GOODLES:https://www.linkedin.com/in/jenzeszut/https://www.instagram.com/allgoodleshttps://www.facebook.com/people/Goodles-Noodles-Gooder/100073066820717/https://www.linkedin.com/company/goodles/https://www.twitter.com/allgoodleshttps://www.goodles.com/

Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at [email protected] or @KaraGoldin on all networks.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/492Learn more about your ad choices. Visit megaphone.fm/adchoices