LinkedIn is one of the best available platforms to run ads for your business. But before getting started, there are a couple of tips and tricks you should know to make your campaign successful. 

This is going to be a treat for all B2B businesses who want to explore LinkedIn. Today, Anthony Blatner of Speedwork jumps in with us to share his insider secrets about LinkedIn ads. His experience in marketing helped him identify and compare which approach works best in that platform. 

Interested in setting up ads on LinkedIn? Then tune in and learn how you can use it to your advantage.  

Resource Links:

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

What we discussed in this episode:

1. What made Anthony get hooked into LinkedIn [01:40]
2. Focusing on the scarcity of LinkedIn ads [02:59]
3. How LinkedIn ads are different from Google and Facebook ads [05:25] 

1. The targeting options are more concentrated [06:21]
2. You pay for clicks, not for impressions [07:09]
3. Audience size on LinkedIn is much smaller and more specific [08:42]
4. The ads tend to be more direct than evoke curiosity [10:22]

1. Image ads perform best in terms of pure conversion rate [11:32]
2. Best type of ad campaign for beginners to test [12:37]
3. Track website conversion rates in your ads by putting insight tags [14:28] 
4. Re-target your LinkedIn ads on Facebook for cheaper cost [17:03]
5. Assets that work effectively for top of funnel marketing [18:39] 
6. Capture the minimal amount of information as possible [20:53] 
7. The challenges and strengths of LinkedIn marketing [21:51]
8. People tend to consume less video materials on LinkedIn [23:26] 
9. LinkedIn is not a great fit for everybody [25:46]

About Anthony Blatner

Anthony Blatner is a LinkedIn Ads Expert and the Chief Marketing Officer of Speedwork, a marketing and advertising firm that helps B2B companies get great customers with LinkedIn ads. Transitioning from the software and technology-related industry to the marketing space, he is able to discover the ways that perform best in the platform to reach and attract professional buyers at scale. 

Connect with Anthony on LinkedIn or send him an email at [email protected]. You can also visit their website for more information on how LinkedIn ads work. 

Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast. 

See omnystudio.com/listener for privacy information.