If you feel like your best life is just out of reach, that may be because you have been duped by some common myths which are preventing you from shedding the stressed, overworked version of yourself, and replacing him or her with the joyous, and fulfilled version. In today’s episode, we’re going to bust five of these debilitating myths, and carve out a pathway for you to create the life you desire and deserve.  

Our conversation begins with a discussion about the importance that people attribute to brand names, when in fact, your own personal brand is what really matters! We then shift to a discussion about why buying leads isn’t a good idea, and how approach is likely to cause more harm than good. Myth number 3 is one that Al himself knows all too well; the dangerous trap of thinking that in order to be successful you need to spend all your time working. In reality, there is no badge for doing things the hard way, and no nobility in answering work calls when you should be spending time with your family.

Another belief which we disprove on the show today is that customer service is the number one key to success. This is very far from the truth, and if you tune in today, we’ll let you in on what the most profitable activity in your mortgage loan business really is, and the relatively simple solution to getting it right!   

“You’re the magic. And until and unless you embrace that truth, you’re going to forever hold yourself back from creating your best life.” – Doren Aldana

Show Notes: 

[1:38] – Myth 1: My Company’s Logo and Brand Name is the Secret to My Success.

[4:01] – Elements that are much more important than your brand name, from Jed’s personal experience. 

[05:31] – Doren uses real world examples to show why a big brand name isn’t a make or break for success.

[07:35] – What strategic pre-eminence means.  

[09:18] – How your mindset influences your reality.  

[10:53] – Myth 2: Paid Advertising or Buying Leads is Smart as Long as They Make a Profit.

[11:30] – The important factor that people leave out of the equation when they consider Myth 2 to be true.

[12:42] – Why Al wouldn’t wish the job of buying leads onto his enemies (if he had any).

[13:38] – Reasons that bought leads are often of low quality. 

[15:53] – Jed’s experience of buying leads, and why he moved away from leads and onto referrals.

[16:39] – Key aspects of Jed’s success with organic referrals.  

[19:56] – What your best life should and shouldn’t consist of. 

[20:32] – Myth 3: It Takes Years of Experience, Hustle, and Constant Grinding to See Success. 

[21:14] – Why Myth 3 is such a common belief, and the danger of allowing this erroneous mentality to govern your life. 

[23:19] – Jed shares another false mindset that often traps people who are new to the mortgage loan industry.

[25:39] – The difference between working hard and working smart, and society’s unhealthy admiration of the former. 

[27:20] – Two key learnings Al took from a seminar he recently attended. 

[29:03] – Respect for your time starts with you. 

[32:07] – How Al justified the crazy hours he used to work, and the realization that made him change his ways.

[33:32] – Myth 4: Being Good at Customer Service is the Key to Success.

[34:04] – Why attracting clients is as important as your proficiency at doing loans. 

[36:34] – Customer service is just one element of a much broader scope of work that needs to be done in order to achieve success.

[38:08] – Jed’s opinion on the value of customer service.

[38:46] – The problem with starting out slow in your mortgage loan career.

[41:25] – Why you need to understand that if you are in the mortgage loan industry, you are also in the marketing industry. 

[43:37] – The single most profitable activity in your mortgage loan business.  

[44:13] – Skills that Al recommends anyone in the mortgage loan industry acquires. 

[47:06] – Jed offers his take on the best way of marketing your business.

[49:34] – The value of building great relationships, to you and those around you.  

[52:26] – Reasons that people often don’t get what they want.

[53:57] – How Best Life Mortgage can help you create your best life! 

“You can always make more money, but you can’t get your time back.” – Doren Aldana

Links and Resources:

The Legendary Lender Home Page

Best Life Mortgage Home Page

Mortgage Marketing Coach on Facebook