Joe started at a large media company called Penton Media in early 2000.  Joe was suck as the person who had to sell something to the people who didn’t want to buy anything.  “We started putting together custom magazine programs, custom newsletter programs, custom webinar programs,” said Joe.  After earning his stripes in marketing he left in 2007.  

“I spend a lot of time in front of a lot of Chief Marketing Officers using a lot of different terms.” He reiterated from his experience with Penton Media. “But when I said content marketing, that’s the one they kind of sat up in their chairs” Joe stated.  “And that’s when I had a really good feeling that would sort of be the term and that’s when we launched what was Content Marketing in 2007.”  At the moment when the term was born, Joe already had big plans for it.  Because there were no barriers for either the customer or the entrepreneur, there were so many ways to go in Content Marketing.

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