PR is something I regularly get asked about, and it’s becauseit’s a mystery to most of us as business owners. In this episode,Jen Berson, founder of Jeneration PR helps demystify some PR basicsfor entrepreneurs. Listen in to hear her pro pitching tips andtricks. Show notes with key points, takeaways, and links for thisepisode available at www.maggiepatterson.com/episode131.

Items Discussed in this Episode:

• If we’re new to PR, Jen recommends where we should getstarted
• Jen shares the biggest mistake entrepreneurs tend to make whendoing their own PR
• When writing a pitch, you have to read the outlet that you’repitching for, don’t just mass pitch
• Make sure you follow up on your pitches, it can get lost in theshuffle of email
• Jen shares her advice on how to try and make a human connectionwith the person on the other side of your email when you pitch
• Success is adding value, treating each relationship likesomething you want to add value to will really help them bloom andmay come back to you when the time is right
• Jen shares some of the untapped media opportunities that areout there for entrepreneurs
• People are paying a lot of attention to videos right now, Jenshares some ways you can use this to share your message to a largeraudience and how to do it right
• We talk about pitching and the best way to make sure ourpitches are not immediately moved to the trash folder
• You may have a great pitch for one outlet that would be totallywrong for another; make sure you’re reading their articles to alignyour message with theirs
• Should we send a press release? Jen gives us her position
• Crafting targeted pitches or having someone do it for you isthe way to truly get your message and your brand out there

Top 3 Takeaways for this Episode:

1. Jen shares how to start smaller and then build that into biggeropportunities, including local media if you’d like bigger TVappearances.
2. Do your homework before you pitch. Get to know what they’vewritten about, the topics they cover and more. Then, connect withthem via social media before you pitch.
3. Keep your pitches short to keep them out of the trash folder,and get comfy with following up. No answer doesn’t mean no!

Links for this Episode:

Jeneration Entrepreneurs Group on Facebook

JenerationPR

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group