Show Notes   [3:13] Like it or not, as a business owner, as a Coach, Trainer or Consultant you will have to sell!   [3:36] When you have a business the sole purpose is to create profit for the shareholders right? You’re the shareholder!   [3:56] Don’t get me wrong, I like what I do. I enjoy giving value to my audience, I enjoy doing webinars but I wouldn’t do all these things if it didn’t help increase sales ins some way.   [4:26] If you want to take your business to its full potential and I really hope that you do, and if you don’t then this podcast or me…I’m probably not for you.   [6:09] If the service that you’re offering is going to enhance the quality of your prospect, then I’d go as far to say that it’s your duty to sell to them because unless you do that you’re quiet frankly going to struggle to survive.   [6:30] If you don’t sell to them but your competitor does they’re gunna get the business and if you have some negative connotations about selling you need to do some work on that.   [8:44] “Timid sales people have skinny kids.” – Zig Ziglar   [10:20] Change your mind-set about being sold to and selling. Make it something that you view positively.   [10:33] You wither do some work on yourself or you get somebody else to sell for you but either way you’ve gotta sell your services.