I welcome Joe Pulizzi, Founder of the Content Marketing Institue, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.Are you wondering what content marketing is and isn't? Are you trying to figure out how to get started or how to justify a content budget for your company or organization? Or maybe you are already working with content marketing, but you want to get better results while having more fun?Join us as we discuss a simple strategy for small business to improve and use more content marketing to grow your brand and business.