The Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
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The Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
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The Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
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Episodes of The Mobile Marketing Minute
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It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destructi
What makes mobile payments interesting are the companies that are changing their business models - or forcing others to do just that. Companies like Starbucks who own the #1 mobile payments app in North America or Venmo and Twitter who are maki
So what do we do? That's what we talk about in this episode. Don't give up, just adjust what you are trying to do. Don't stop, just start at the right place that will have the most impact on your business with the least complexity. The one thin
What makes mobile payments interesting are the companies that are changing their business models - or forcing others to do just that. Companies like Starbucks who own the #1 mobile payments app in North America or Venmo and Twitter who are maki
This is our first (of seven) dives into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of 2014 in retail will go far beyond their orig
We are now a full week into 2015 - how are those resolutions going? Every new year brings an onslaught of predictions and, well, we are no different. This is the first of 8 (yes 8!) shows on what to expect in 2015. We start off here with an ove
This is one of the greatest questions any entrepreneur and business person can ponder: Will the smartphone still be the form factor of choice in 5 years? Or, if you are an opportunist, the question would be what is the NEXT opportunity after sm
There isn't a business on earth that isn't trying to increase the amount of money their customers spend with them. Well, maybe there are but they won't be in business for long. The thing is, there are so many tools that can be used to do this t
Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X.The post The top 5 essential mobile marketing stats appeared first on UNTETHER.tv - Mobile, wearables and the In
SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let you in on a secret: SMS, when done properly
We are tired of mobile idiocy so we've put together 5 things that you should do right now to make sure your customer doesn't quit on your mobile initiatives. They are simple but it is quite often the simple things that make the most impact. Don
Watch this quick episode to understand how mobile can wrap itself around and support business strategy and why it should never be alone and unsupported.The post Why mobile needs to be a part of your strategy but NOT your only strategy appeared
Greg has been on a mission to teach effective SMS marketing to, well, the world. Here he details the top 5 SMS platforms for agencies looking to sink their teeth into SMS marketing properly. Greg also dives into his top choice and why he made t
Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of
There is a terrible stigma to the mobile coupon. As Greg details in this episode, coupons have a bad rap because businesses almost always think of dollar off or discounts - but that need not be the case. The challenge is to be creative with the
SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight, seems absolutely ridiculous no?). The thin
Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk Apple Pay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons an
This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobil
We both receive a lot of requests about the resources we use to stay on top of the mobile marketing world. Here, in a single episode, are the books, podcasts and websites that Greg and I use to keep up to date.The post Our favourite mobile mar
Often the hardest part of achieving success in anything is starting - mobile marketing is no different. This craft can be very daunting because it is so new and there are so many moving parts but it doesn't have to be hard. There is a logical p
The majority of your customers access their social media accounts from their mobile devices. The majority of marketers aren't using this to their advantage. The minority of marketers that do are thriving - and probably stealing business from th
In this episode Greg highlights key tactics when trying to use mobile advertising to grow your business as well as a caveat about the sequence in which you should do it. Remember, get your fundamentals down first before attempting to use this t
Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking about skipping this "whole mobile thing" or think "pinch and zoom" is a strategy, the last 2
When you think of mobile, email doesn't really jump out as part of a grand strategy. The thing is that for most of us - close to 60% in fact - email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and
There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring m
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