ZOE LAMONT

is the founder of Sydney based online florist, Petal Post. Born out of her pure love of flowers and the joy they bring to others, Zoe started Petal Post to supply Sydney siders with fresh, affordable and beautiful blooms. Petal Post is different to all other florists in Sydney, and the business lives by it’s mantra, ‘Flowers by us, creativity by you.’

IN THIS EPISODE I TALKED TO MUMPRENEUR ZOE ABOUT:

• her family and previous career
• what inspired her to start her own business
• the idea of running her floral business online and as a subscription box concept
• her initial market research
• the pro’s and con’s of subscription based business models
• starting her business from home
• getting her first few subscribers
• how she is using Social Media to promote Petal Post
• using a PR agency
• encouraging customers to share flower arrangements and promoting her business in an organic way
• collaborations
• blogging
• her biggest challenge during start up phase
• her team and how she manages growth
• what has been challenging for her personally when running her own business
• who inspires her
• staying focused when feeling demotivated
• if she would change anything about her business experience so far
• her exciting plans for the future of Petal Post

WHERE TO FIND ZOE LAMONT:

www.petalpost.com.au Zoe Lamont on FACEBOOK

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