Top Video Styles for Wellness Entrepreneurs

Personal Message

• Where you share a thought or idea directly into the camera.
• Can be a personal story or educational
• Make it personal and connect with the viewer
• Can be a live video (periscope or Facebook Live)
• Can be a prerecorded message (more common than live)

Product Demo or Service Promo

• Sharing a product, it’s benefits, how to use it, etc.
• About your services, what you do and how it benefits them.

Service Video Example:

Product Video Example:

How-to Instructional

• Show how to make or do something – (builds on the product demo idea)
• Recipe videos
• Fitness – yoga, stretches
• Remember to show the details

DIY Example:

Recipe Example:

Inspirational

• More music and visually driven that is ment to speak to peoples hearts.
• Could be just music with words on screen.
• Help people catch the vision of how their life could be

Example:

Interview

• Where the person being filmed (interviewee) is not looking directly into the camera, but at someone else.
• Testimonial
• Expert interview

Examples:

Video Series

• Can be used with any style
• A running theme over several videos
• Great to use when you need to keep each video short (always recommend for social media)