He's made it! Ete is finally in Austin, TX! It's been a long 6-month slog and there's so, so, SO much still to. But things are really happening now. John and Ete are taking to the streets to actually see their target neighborhoods. But apparently all the research was not enough and these areas were not what they thought they'd be. It's time to pivot the plan in this episode of The New Startup: Building Mister Bermuda.

In this episode:

• Ete's first time in Austin, the home of his business
• A huge to-do list
• Traffic in Austin is always a mess
• The RV film studio
• In-person research: literally driving your market
• Researching demographics
• Not what we thought: shifting your target area after research

Check us out at misterbermuda.com.