We've talked a lot about digital marketing on this show, and rightly so. As far as marketing and advertising go right now, digital is where it's at. So is print advertising irrelevant, dead even? Many small business owners often claim that print advertising just doesn't work. Well, if that's the case, huge companies are throwing away millions of dollars filling our mailboxes with mailers. No, print advertisement still matters and can still produce sales. It's how you use the medium that makes the difference. Mister Bermuda's marketing strategy will include sending out postcard mailers. See what they're doing to up their chances of print marketing success.

In this episode:

• Mailers: don't knock it till you try it. Correctly.
• Spending your print marketing budget wisely
• Messaging for your mailers
• You've gotta be selective
• 18 cents vs. 50 cents
• Test, test, test and modify

Check us out at misterbermuda.com.