Did we convince you that mailers can be a viable way to get customers (see episode 16)? Well, sending out your advertisements via EDDM (Every Door Direct Mail through USPS) can save you a ton on your advertising budget. Prepping your mailers correctly for EDDM may sound daunting, especially if you've never done it. It is work, but you can definitely do this. In today's episode, Ete walks you through the process.

In this episode:

• How EDDM works
• Let the USPS website be your guide
• Carrier routes
• Being choosy with your routes: when EDDM isn't the best option
• Designing your mailers for EDDM
• Bundling and slip sheets
• Other EDDM prep options
• Where to take your mailers 

Check us out at misterbermuda.com.