Well, here we are. The forces of nature are no longer working against us (see episode 16), we've put in the work, and checked everything methodically and relentlessly. Mister Bermuda has made its debut with the soft launch. it's time to sit back and watch the leads roll in, right? Nope, it's time to keep checking and fixing mistakes. Because no matter how careful you've been, you have made mistakes. Ete put in how many hours into perfecting the advertising, the marketing, the website, the quoting modules, and still a problem surfaces. There are important lessons to be learned from this episode of The New Startup: Building Mister Bermuda.

In this episode:

• Calm your 100 mile-an-hour entrepreneur-brain the heck down.
• Keep testing, keep researching, and don't stop!
• Why? We tested and tested and tested, and still...
• Ah crap! We messed up. And it's kind of a big deal.
• No promotion for you! Oops.
• Roll out slowly. Roll out methodically.
• Set your foundation correctly. It's worth the hassle.

Check us out at misterbermuda.com.