They say every business needs a "brand identity." What exactly is a "brand identity" and how the heck do you create one? You need a logo. You just pick out some clipart and slap it on your website and some t-shirts, right? Um, no. This stuff is crucial to setting up your business and you cannot take it lightly. 

In this episode:

• Who are you?
• What is a brand identity and how do you come up with yours?
• Ete really hates superheroes.
• What gazillion things do you need to think about when designing a logo?
• There's a reason for everything.
• It ain't easy: 45 revisions and 15 variations later...
• Keep it in your folder!

Check us out at misterbermuda.com.