Former professor Larry Downs was the marketing chair at Nichols College for 15 years during his teaching career, which spanned from 1979 to 2012. Before becoming a college professor, Larry worked in New York as a marketing brand manager for companies like Post Cereals, Phizer and American Optical. During his career, his teams worked on rebranding such products as Post Raisin Bran Cereal and Ben Gay Ointment ... and introduced  Honeycombs Cereal, Cool Ray Sunglasses and Visine Eye Drops to the market. (His team made the phrase, 'Visine gets the red out!' famous.)

Larry talks about his career in marketing, the similarities and differences of the marketing world in the 1960's vs. present times and discusses why the show Mad Men was an accurate depiction of Madison Avenue in the 1960's. He talks about his time in the classroom at Nichols, including why the toughest professors are usually the most appreciated later in life, some funny stories from the classroom and shares examples of how his former students at Nichols have touched his life. Larry also shares several of his famous 'Downsisms', which are short sayings and pieces of advice that most of his former students still remember to this day. If you are a former student, current student or marketing professional ... you should take a lot out of this episode. And it's okay if you don't show up to THIS class on time ... the door will stay unlocked for a fantastic half hour of conversation with a Nichols College legend!

Nichols College Alumni Experience Podcast theme song by: Jermel Walker '12

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