Welcome to episode 004 of The Dental Marketing Podcast. This week we talked with Dr. Howard Farran about some significant resources to help run your dental practices.

Dr. Howard Farran is the Founder & CEO of Dentaltown—an interactive online community where dental professionals, manufacturers, and service providers can come together and share knowledge.

He has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In 2017, Incisal Edge magazine ranked him among the 32 most influential people in dentistry.

Dr. Farran has lectured internationally on the business of dentistry since 1990, captivating audiences with his blunt, humorous, and practical insights into the industry’s most controversial subjects. His genuine passion for helping dentists provide faster, easier, higher-quality, and lower-cost dentistry to their patients is what drives him to this day.

In 1999, Dr. Farran released the timeless “Your 30-Day Dental MBA” series, which is available on YouTube and iTunes.

Here’s just a taste of what we talked about today:

THE BIRTH OF DENTALTOWN

It was around 1994 when Dr. Farran saw Amazon go public. He couldn't figure out what all the hoopla was about, but he kept an eye on it and continued watching. Around 1998, he finally realized that the online world was going to be huge.

He was on the ESPN website where they started this message board talking about football, and he was like, "Gosh darn, I wish I could be doing this with dentists and talking about root canals and fillings and marketing.” 

After that scenario, he hired Ken Scott, and they started Dentaltown, which is now running for 28 years.

The Real Treat in Local Dentistry

Dr. Farran said, "within the realm of the United States competing against DSOs competing against insurance, what threatens local dentistry the most right now is the onslaught of inflation." 

He continued by saying, "I turned 59 this month. I hear no one talking about inflation unless they're my age. I graduated from high school in 80, and in 81 interest rates were 20 and a half percent unemployment and inflation were double-digit."

Other Topics We Covered on the Show:

• What would he do differently if Dr. Farran had to do dentistry over again? 
• Dr. Farran’s thoughts about buying an existing practice vs. starting from scratch.
• Why should somebody pay attention to Dentaltown?

Recommended Media:

Dr. Farran mentioned the following book/s on the show.

• Your 30-Day Dental MBA Series by Dr. Howard Farran

How To Stay Connected with Dr. Howard Farran

Want to stay connected with Dr. Farran? Please check out their social profiles below.

• Website: https://www.dentaltown.com/ 

With that… let’s go and listen to the full episode…