Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to rethink their approach to personalization and sophistication when it comes to customer data and driving loyalty. Put those into the context of a first-party data era, and what do you have? A loyalty and marketing landscape that's more reliant than ever on understanding the individual customer and reaching the customer with the right message, at the right time and in the right context.

In the latest episode of The Omnichallenge, special guest Bill Hanifin, CEO and Managing Editor of The Wise Marketer Group and The Wise Marketer.com, explores these challenges and what loyalty means to brands and consumers today.

Tune in with podcast hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, as they weigh in on the state of loyalty and how better use of data and technology is helping brands uncover their "marketing in the moment" abilities.