Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the omnichallenge, digitally connecting with customers wherever they are.

This podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye, explores the ever-changing omnichannel landscape through the lens of marketers, retailers and brands.

Each Omnichallenge episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.