A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technology is reshaping how and where we shop. Retail marketers must develop and execute successful communications with their customers to remain competitive. Data-driven marketing and personalisation are critical tools for marketing in today's omnichannel world. And mastering' marketing in the moment' ensures that a brand's messaging connects with customers precisely at the right moment and place. Will brands set themselves up for success in 2022 by embracing these approaches?  The latest episode of The Omnichallenge with special guest Matt Atkinson, former Chief Customer & Member Officer of The Co-operative Group, former CMO, Group Marketing and Chief Digital Officer of Tesco, discusses some of the forces that have changed how consumers buy and what's next for retail marketing. Tune in to hear Matt's conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye about the art and science of marketing and the intersection of customer data and technology to deliver true personalisation.