Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to rethink their approach to personalization and sophistication when it comes to customer data and driving loyalty. Put those into

#7: Transforming marketing through customer data and personalization. Are we there yet?

Apr 1st, 2022 46m 34s

A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technology is reshaping how and where we shop. Retail marketers must develop and execute successful communications with their custom

#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?

Jan 13th, 2022 36m 29s

Consumer behaviors have changed over the past 20 months; that reality is impossible to ignore for anyone in the retail sector. Early in the pandemic, there was much discussion about the acceleration of some behaviors and the emergence of new on

#5: What makes good marketing? with Sir Terry Leahy

Sep 23rd, 2021 44m 40s

What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place? The latest episode of The Omnichallenge welcomes our first guest to discuss these challenges and more from the persp

#4: Transforming digital marketing: what's ahead for retailers?

Aug 13th, 2021 42m 25s

Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations and their marketing, too. But many retailers are just starting their digital transformation journey, and it’s a long road ahe

#3: Is Loyalty Dead?

Jun 10th, 2021 40m 57s

The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty? Tune in to hear hosts Vanessa Horwell and

#2: The Analogue Years

Apr 27th, 2021 46m 37s

Do you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs to play music, and retailers were just beginning to discover the value of plastic loyalty cards and the customer data they g

#1: What is the Omnichallenge?

Mar 31st, 2021 32m 57s

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are. Tune in to listen to the first episode of our