With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st par

Are CMOs A Dying Breed?

Sep 12th, 2023 22m 2s

“You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for t

Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole

Aug 29th, 2023 43m 38s

As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of dec

Can Social Media Platforms Outlive The Generation That Defined Them?

Aug 22nd, 2023 22m 48s

Social Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that generational gap make it harder, and what might allow them more trans-generational success?

Is Strategy A Creative Or Rational Process?

Aug 15th, 2023 21m 55s

Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

How Would You Launch A New Agency Today?

Aug 8th, 2023 25m 15s

If you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How would you stand out from competitors? Would you try to stay small and niche, or try to create the next WPP? This week's questio

Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash

Aug 1st, 2023 43m 23s

On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renamin

Can Marketers Be Good At All Forms Of Advertising?

Jul 18th, 2023 21m

Brand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There is a myriad of specialties in the world of advertising, and marketers are increasingly expected to be able to navigate any of them. Is it possible f

Threads Is Out... So What? With Grace Freeman

Jul 11th, 2023 41m 12s

Threads has taken the world of social media by storm last week, growing in ways we'd never seen before. To discuss the platform's launch, its impact on marketers (and on Meta's product teams!), we're joined by Grace Freeman, Strategy Director a

Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian

Jul 4th, 2023 41m 54s

Barbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand Strategist, to talk about what's great about this campaign, and how it may rekindle a flame that has be

Does Advertising Even Work At All?

Jun 27th, 2023 19m 56s

A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, marketers have been wasting all this money for nothing. During this episode, Rachel and Shann disc

How Can Young Marketers Find Their Voice Alongside Veterans? With John Lyons

Jun 20th, 2023 39m 2s

Between the loud voices of our industry and the stress of being judged for what you say, finding your voice on public forums can be intimidating for younger marketers. We're joined by John Lyons, Business Director at Gasp! to discuss how new vo

Who put client services in charge?! With Marina Biglione

Jun 13th, 2023 40m 46s

We often talk about strategy and creative, yet client services are often the ones running the show and taking the top leadership position. To discuss what it takes to be an account leader, and whether it's right for them to take those business

Can Ad Agencies Still Build Differentiated Cultures?

Jun 6th, 2023 23m 17s

As talent ebbs and flows in incestuous fashion between agencies that are increasingly large in size and geographic footprint, establishing an agency culture seems like a rare oddity. How are agency cultures established, and how can they be buil

Have The Rules Of Loyalty Changed?

May 31st, 2023 22m 11s

The debate over acquisition vs loyalty has rocked the marketing industry over the past 10 years. While loyalty is everywhere, how it is managed has raised a lot of question. But as we see the rise of digital ecosystems, are the rules changing?

Ad-Supported Or Subscription Model, Which Will Win?

May 23rd, 2023 18m 33s

For a while, subscription models were all the rage. Now, ad-supported is making a comeback. Is one better than the other, and what considerations should businesses take before going for one or the other (or, both)?

How Is Generative AI Impacting Advertising?

May 9th, 2023 24m 46s

Generative AI is this year's buzzword. But unlike those who preceded it, the applications are wide and many, capturing a lot of people's imagination. This week, we discuss how the technology might change the way we work and do business in the w

Is Parenting Compatible With A Career In Advertising?

May 2nd, 2023 24m 50s

Advertising is increasingly a young person's game. Are the hardships of parenting one of the reasons why? And could advertising agencies approach this differently? Rachel and Shann share their thoughts as two new parents facing the reality of m

Will Calls To Boycott Hurt Bud Light?

Apr 25th, 2023 25m 54s

Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney on its cans (and on TikTok). As the brand tried to explore its new identity away from what it called "fratty humor", did they make a strategic mist

Are Marketers More Prone To Grifters?

Apr 18th, 2023 24m 11s

Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing our aspiration for what's shiny and new and our disdain for what's established ("everything has changed! Listen to my miracle solution!"). Is that re

What Went Wrong With Twitter Blue?

Apr 11th, 2023 21m 16s

Twitter Blue has not been the success Elon Musk needed to defend the value of the social media giant - at least not yet. What has been plaguing it, and does it have a path forward?

If Change Is A Constant, Why Do Most Transformations Fail?

Mar 21st, 2023 19m 51s

We know how important business transformation is in consulting circles - it's on everyone's lips and every 10K filling. Considering how much change happens around us, it seems it would be a natural state of being, and yet, most times it's just

Should A Client Pitch When It Has A Successful Agency Relationship?

Mar 7th, 2023 20m 29s

Every now and then, we see agencies having years of success with a client. And yet, inevitably, one day the client calls a competitive pitch. Is that a fair practice? And even if it is, is it a situation where the client has more to lose than t

Can You Be Good At Things You Don't Personally Enjoy?

Feb 28th, 2023 19m 50s

Whether it's working on a category you don't consume nor like, or doing tasks that aren't your cup of tea, is it still possible to be good at what you do? And is it even advisable?

Is AI Coming For Marketing Jobs?

Feb 21st, 2023 23m 9s

If ChatGPT can write better than a copywriter, are people going to lose their jobs? Or is AI going to be the new standard for mediocrity, bringing a golden age where we strive for more? This week we wonder how much AI will impact our jobs, in t