This is the final episode of the Pivot Podcast, and today we're covering whether you should launch with a product or service first.It really depends on your situation, but the rule of thumb is this: whichever you choose, see it through until c

PP 9 - Positioning - Are You Louis Vuitton or Walmart

Mar 7th, 2016 12m 53s

Positioning affects everything you do in your business: your clients, your fees, your products, everything!The good news is that once you're clear on the position you want to occupy in your market, figuring out all those things becomes infinit

PP 8 - My Tools Of The Trade

Mar 4th, 2016 8m 35s

There are a lot of productivity junkies out there, but I'm not one of them! That may or may not surprise you. My personal philosophy: the simpler the tools, the more I'm likely to use them.In today's episode, I share the tools I use everyday t

PP 7 - Minimum Viable Platform

Mar 2nd, 2016 5m 57s

While a well-designed, fully-loaded website is great, it's not a complete necessity to land clients. In this episode, we cover the only three pages on a website you need in order to land clients and communicate your value proposition.The Pivot

PP 6 - Closed Circuit Lead Generation

Feb 29th, 2016 7m 50s

One of the most frequent questions I'm asked is, "Where do I find my first clients?" We all know that people do business with those they know, like, and trust, so my recommendation is to start with people that already know, like, and trust you.

PP 5 - How To Market Yourself Like No One Else Can

Feb 26th, 2016 12m 50s

Marketing is hard enough as it is; it becomes even more of a challenge when you're marketing yourself. But marketing, especially for any business that wants to actually make money, is absolutely essential. Today's episode covers the most effec

PP 4 - How To Become An Authority

Feb 24th, 2016 6m 47s

How do you gain credibility or establish authority in a new niche of work? It can be a frustrating challenge, almost like when you apply for a job that requires experience, but you need a job in order to gain experience.Frustrating!In today's

PP 3 - Keep Pressure on the Wound

Feb 19th, 2016 10m 40s

If you're tuned into this show, it's likely for a reason: there is some area of your working life where you feel unfulfilled. You may even feel pained over it.Making a pivot will require you to "keep pressure on the wound" -- and the ability t

PP 2 - How To Get Your Spouse On Board with Your Pivot

Feb 19th, 2016 13m 46s

Quitting your day job to launch your own business might seem like a good idea to you, but what does that other person in your life think about that?I like to say "the first sale is to yourself" but if that's true, the second sale is to your sp

PP 1 - The Three You's

Feb 19th, 2016 9m 1s

If you're looking to make a pivot into a new line of work, particularly an industry you don't have prior experience in, it's helpful to realize there are three different versions of "you" ...The Present YouThe Public YouThe Pending YouYou

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