Luthier, singer-songwriter, and business owner Chris Alvarado makes finely-crafted boutique guitars in the Florida panhandle. After serving in the military, Chris became one of the most in-demand performers along Florida's Emerald Coast. He now runs Driftwood Guitars full time and creates regular content for YouTube.

This episode is sponsored by Dorico by Steinberg, the future of scoring. Visit www.steinberg.net/tpc for a free 30-day trial version.

Luthier, singer-songwriter, guitarist, and business owner Chris Alvarado discusses how making art is running a business, how to raise your rates, and how to be successful as an artist and with money. This is part one of two.

Topics discussed in these episodes:

• Chris' portfolio
• Diversifying your income stream
• Don't just rely on the one thing
• YouTube & content creation
• The mental roadblock
• The holistic approach
• Garrett's Venn diagram
• Making art is still running a business
• Being successful & famous
• Why go to Berklee?
• Selling out
• Money & success
• Knowing you can figure it out is a skill to develop
• Forming your business
• Raising your rates
• Surround yourself with business owners
• Just do it
• YouTube

Websites:

• www.driftwoodguitars.com
• Driftwood Guitars YouTube Channel

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This episode was edited by Studio184.