The Potent Marketing Podcast with Alistair Bull and Adam Bean

As Pete Godfrey says…“If you want to make more money, you need to make more offers more often”And if you want your staff to be able to make more offers that consistently convert into sales without looking like the proverbial used car salesman

Ep 0009: The Poor Cousin Of The Marketing World (that's not dead) And Every Successful Business Uses

Dec 10th, 2014 36m 50s

The problem is the way they are using it, not the actual tool itself.In this podcast episode you’ll discover...Why email marketing is still the most powerful tool in your marketing kit.Why smart phones make email ultra important.Why i

Ep 0008: How Can You Ever Expect To Grow Your Business If You Don't Know How Much a Customer Costs?

Sep 8th, 2014 17m 16s

Why is it almost every business owner that we ask this following question has no idea what the answer is? I mean it’s a pretty simple question.How much does it cost you to acquire a customer? What do you mean by that is the usual response

Ep 0007: Never have to stress about where you next customer is coming from ever again

Sep 1st, 2014 29m 38s

Ever had this happen before?The phone stops ringing, the walk in's that you usually get completely dry up and the really big problem is, the rent is still due next week!In this episode of the Potent Marketing Business Podcast we are going to

Ep: 0006, How & Where to Reach Your Market, Without a Massive Advertising Budget

Aug 24th, 2014 26m 17s

To reach your market (unless you are a rock star) you have to go to them, but the problem for you is…Where are they? On this weeks Episode of the Potent Marketing Business Podcast we show you some simple ways (both on and offline) to co

Ep 0005: Why Waste Money on "Branding" When Positioning is Far More Effective

Aug 17th, 2014 27m 24s

How Would You Like to Get You Name Out There (and be paid for doing it) instead of continually having money sucked out of your pockets with “Branding”It can be done via a method called positioning.The main difference? Branding is a never endi