Since 2004, Charity Charms have been used as a vehicle for non-profits and organizations of all types to creatively brand, fundraise, and engage with their community. We began this journey as a way to meet the growing demand for socially conscious brands. Being socially conscious has grown into an international movement founded on collaboration, giving, and awareness. Our mission is to empower organizations and their supporters, employees, and customers through symbolic pieces that bring their important work to life. Charms have the power to tell a story, connect people in a meaningful way, and build a legacy of love.

Charity Charms founder, Kay McDonald's love for charms began as a child. Kay was enamored with her grandmother's charm bracelet, adorned with small treasures each holding special significance that embodied the stories of her life. Today, Kay wears her grandmother's charm bracelet as a connection to the past and a reminder of the future of charms.

We believe charms have the power to tell a story and bring people together through a common thread. They build a sense of community and bring your important work to life. Charms are a unique, elegant way to brand your organization.