People talk about business to business or B2B, and they talk about business to consumer or B2C. Amidst digitization, remember that the true center of business is H2H or human-to-human. How well does your organization do H2H? Martin Birch, a husband and father to an 8-year-old 'Duracell bunny' boy and CEO and President at ibml talks about getting this critical aspect of the business right for your organization.
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