In another column, I explained how LinkedIn is a useful social media platform for generating sales. And it’s true: LinkedIn can be monetized in a way that grows your business and strengthens your brand through your own “thought leadership.” 

But there is much, much more to LinkedIn than money. Too often, advertisers, marketers, and public relations practitioners look at social media platforms exclusively through the lens of self-interest — how they can benefit me, me, me. Right away, people ask: How can I turn connections into cold, hard cash?

Stop. Take a step back. Look at the bigger picture — beyond the “me.” At its core, LinkedIn is a social media platform that allows you to create and cultivate meaningful connections professionally or personally. It is an extremely valuable tool for growing your network. As the saying goes, your network is ultimately your net worth, and LinkedIn can help you on both fronts.

Continue reading here.

The article read in this episode originally appeared in Mainebiz in July 2023.

Listen to other podcast episodes about LinkedIn:

Episode 195: How LinkedIn Can Help You Build Your Network and Your Brand

Episode 199: LinkedIn: Are You Taking Advantage of the World’s Largest Professional Network?

Episode 241: LinkedIn Basics

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