Did you know that there are millions of podcasts? Or that nearly 80% of U.S. adults listen to them? 

You don’t need me to state the obvious: Podcasting is big business. 

What’s less obvious is how to succeed as a podcaster. Which topics resonate most with your target audience? Who is your target audience? Which formats are the most popular? How often should you release a new podcast? Who should you interview, if anyone? 

I’ve been podcasting since 2018, long before the Covid-19 pandemic took podcasts to new heights. When I first started podcasting, it was a concept with unknown opportunities (or limitations). The potential of podcasting seemed limitless, but it wasn’t apparent that it could become big business, even on an individual level. 

Over the years, my podcast has evolved in different ways, gaining new listeners and introducing them to a wide range of interesting guests. I have now released more than 240 episodes, many of them interviews with thought leaders in different industries. From Instagram and LinkedIn basics to using ChatGPT and the future of artificial intelligence, I have learned so much from my merry band of interviewees, and hopefully, my listeners feel the same way.  

I’ve learned a lot about the art of podcasting along the way too. Here are some of the key lessons. 

Continue reading here. 

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in September 2023. 

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