Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne.

In this interview with Trevor Young, Steve chats about using Twitter to build relationships with people as well as a sense of community around the Honey Bar brand. And while that works for him personally, it’s also a highly effective strategy in growing the Honey business.

He says how participating on the social web has underpinned the business “in a way that I wouldn’t have expected when we opened the front doors”.

“It’s allowed me to build a really strong base…allowed me to build a community around the business, that’s constantly talking about the business … constantly bringing in business,” Steve says.