Adam Franklin (pictured below, right) is the co-founder of Bluewire Media and author, along with business partner Toby Jenkins, of the new book by Wiley Publishing - WEB MARKETING THAT WORKS.

In this video interview, Adam explains: 

• the power of giving away your IP (and how he and Toby give away 90-95% of what they know in terms of web marketing);
• the importance of developing buyer personas and writing a blog to showcase your knowledge and ideas;
• why a valuable piece of signature content can be an effective in building a email subscriber list for your business (for example, Bluewire uses a web strategy planning template that has been downloaded over 10,000 times)

Adam also chats about why you should consider writing for other people's blogs perhaps more so than on your own blog; he also provides a simple explanation of how he sees SEO and the role it plays in web marketing today.