Resources:New Website: MediaBookswww.mediabooksagency.comNew Podcast: The MediaBooks Podcastwww.mediabooksagency.com/podcastFacebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

It’s Not Goodbye, It’s Talk Soon

Jun 15th, 2022 5m 3s

Yes - it’s true. The ProAdvisor Marketing Podcast is taking a bit of a break but I promise you, we are coming back with something even better.Not only is this new project even more tailored toward accountants and bookkeepers but I am going to s

Case Study: Bench

Jun 1st, 2022 21m 22s

In this podcast episode, I go into the mind of someone looking for bookkeeping services. I Google search bookkeeping services, review what pops up, and check out a well known competitor to small bookkeeping businesses…Bench.What are they doing

Make More Money With More Marketing and Less Clients

May 25th, 2022 30m 7s

Yes - you read that right.Perceived value is important. Too often are we struggling with whether we should increase prices, how much we should increase prices, and feeling undervalued.All you may need to do is change the way you are perceived o

Do Accountants Really Need Brand Photos?

May 18th, 2022 34m 15s

My bad - we’ve never talked brand photography.In this episode, I discuss whether you need brand photos, how to DIY brand photos, find a photographer, and prepare for shoot day.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Faceb

Struggling With Content? Create a Persona

May 11th, 2022 25m 55s

Creating content can bring a lot of challenges for business owners. You may have writer’s block, feel like your content is not engaging enough, or be wondering why your content isn’t converting into sales.One thing that can help you create more

My Biggest Mistakes in Marketing (So Far)

May 4th, 2022 30m 42s

You can’t be fully creative without making a few mistakes along the way - and I sure have! But it’s ok. The small business world can be surprisingly forgiving despite a few blunders here and there.In this podcast episode, I talk about my 3 bigg

What to Include in Your Next Email Campaign

Apr 27th, 2022 27m 9s

Email Campaigns have the highest ROI but when you sit down at your computer does your mind go…blank?What are we supposed to include in campaigns and how do we get our audience to actually open them? Email Campaigns are just another way to conne

Finding Clients: Where vs. How

Apr 13th, 2022 28m 54s

Like many of our podcast episodes, this one was inspired by a Facebook comment. We talk a lot about how to find clients but not specifically - where?Is there a place we can go to build our client list? Or are we just mindlessly wondering and pu

How Accountants Can Build an Email Campaign Strategy

Apr 6th, 2022 26m 52s

Email campaigns have some of the highest ROI - so how do we implement them into a marketing strategy? Do we just email people we know? How do we not sound salesy?If you have a marketing strategy and are looking to put more emphasis on your emai

How to Create SEO Friendly Content

Mar 30th, 2022 29m 13s

In today’s podcast episode I talk how to make your content SEO friendly but first, I reflect on Disneyland.Well, I add to the conversation from the Cloud Accounting Podcast, episode 271. If you haven’t listened, I highly recommend checking it o

3 Free SEO Tools Accountants Should Be Using

Mar 23rd, 2022 29m 12s

There is a tool for everything now-a-days and the same holds true for SEO. In this episode, we are discussing 3 SEO tools that can help you tell your story. Not only are these tools fairly easy to use, it is also easy to implement changes to fu

What Accountants Need to Know About SEO

Mar 16th, 2022 34m 12s

SEO is one of those intimidating marketing terms that is used often but actually a pretty complicated concept. In this episode we are going to define SEO, talk about what SEO is Not, what goes into SEO and how to know if you are practicing SEO

A Letter to Introverts

Mar 9th, 2022 24m 4s

I’m a total introvert. I can 100% notice when my energy levels are depleting during any sort of meeting or social interaction. As a business owner, this is a challenge but I have come up with a few ways to have my introverted ways and business

How Do You Know When to Change Careers

Mar 2nd, 2022 36m 46s

The great recession has us all in some major moments of self-reflection. So in this podcast episode, I throw in my 2 cents on how you know it is time to change careers.I went from accounting to marketing, which may seem like a big and strange j

The 3 Personas You Should Avoid

Feb 9th, 2022 31m 49s

In this episode, we talk identifying your target client and how to know if they are the wrong one for you.Some of these may seem obvious but knowing the red flags can save you time, money, bad reviews, and maybe even some legal trouble.3 Person

How to Pick a Niche

Feb 2nd, 2022 22m 29s

If you avoid niching it is probably for 1 of 2 reasons. Either (1) it is too soon in your bookkeeping career for you to know what kind of work you want to do. (2) You don’t want to limit yourself (which is a HUGE myth for niching).In this episo

3 Red Flags of a Marketing Strategy

Jan 26th, 2022 35m 38s

In this episode, we talk reels & why they suck - but are probably necessary.We also discuss the 3 red flags of a marketing strategy. You have probably developed yours for 2022. If we were to sit down together to review it, here are some things

How Accounting Firm Owners Can Set Goals for 2022

Jan 19th, 2022 33m 56s

In this episode we discuss a very HOT topic….should ProAdvisor Marketing adopt branded bidets as part of our swag? And what is the weirdest / most unique swag you ever received?…then we go into setting your marketing goals. It’s a little of thi

What Not to Do When Things Get Busy

Jan 12th, 2022 31m 12s

We get it. You have so much on your plate right now, you could not possibly think about taking on another client. So why continue marketing?Busy season can put us in some pretty crazy circumstances, don’t let neglecting your brand be one of the

How to Review Your Prior Year Stats

Jan 5th, 2022 32m 58s

2021 is done and we are looking to have a strong start to 2022…where to begin? In this episode, we talk about some ways to assess how 2021 actually went and a few ways you can prepare for the upcoming year. What should you be tracking and what

How to Sell for Introverts (And Everyone Else)

Dec 15th, 2021 34m 9s

Is there nothing more awkward than trying to sell your services? No one wants to be thought of as the sleezy salesperson. Sometimes this fear can cripple us so much we freeze and don’t act (or don’t sell).Despite these reservations, being good

How to Identify Your Audience’s Pain Points

Dec 8th, 2021 29m 24s

Whether you are writing content for social media, your website, or email campaigns, it is important you address pain points and not problems.In this podcast episode, we discuss how to identify those pain points in your audience, to then differe

6 Tips for Staying Consistent During the Holidays and Tax Season

Dec 1st, 2021 29m 24s

One of the most important aspects of your marketing strategy should be consistency. Consistency is what helps us build trust over time so people can get to know us and eventually sign that engagement letter.The only way to do that is to consist

Why It Is More Difficult to Market Without a Niche

Nov 17th, 2021 30m 59s

We frequently discuss the controversial subject of niching and why it can be beneficial for your business. However, today we took a different approach with how failing to niche can actually make your marketing more difficult.Having a niche prov