In this episode of the RecWired Podcast, hosted by Andy Hallett, Alex Faiers of Addictivity delves into the fascinating journey and strategic evolution of his digital marketing agency. With an open and honest look at the ups and downs they've faced, Alex shares essential lessons on the resilience needed to succeed in entrepreneurship, the importance of niche specialisation, and the effectiveness of targeted marketing strategies that focus on ROI. The conversation also explores Addictivity’s commitment to long-term client relationships through innovative solutions like strategic sales funnels and detailed client case studies.

Listen in as Alex provides a deeper understanding of how his business, established in 1998 and renowned for transforming recruitment agencies’ digital presence, navigates the dynamic digital marketing landscape.