Besides strengths and values, a key component of your professional brand is expertise. To differentiate from the pack, you need to excel at a few topics and be proficient in other topics of relevance within your field. We explore the concept of main and secondary spikes, and how to choose, build, and maintain them. Without such expertise, you are easily replaceable and will have a harder time generating demand for your services. Joining us is Eric Hemer, SVP of Wine Education at Southern Glazer’s Wine & Spirits (Master of Wine and Master Sommelier). 

The book is out! Buy at https://lnkd.in/gGGpaKuX