Selling to different generations is the key to making big profits..Are your customers Baby Boomers, Gen Xers, Millennials or Generation Zs? Most likely, they are a mix of at least two of these generations, but how well do you know the differenc

How using online reviews for your salon can increase your clientele and profits.

Mar 9th, 2021 25m 40s

Have you ever used an industry related online review website, or have you read a review of something before you have made a buying decision? My guess is yes you have and quite possibly both. With over 87% of consumers now reading reviews, they

Five Key Tips To Get Your Salon Back On Track Following Lockdown 3.0

Mar 2nd, 2021 10m 6s

Time to say farewell to lockdown 3.0 and with anticipation we will not be seeing your relative lockdown 4.0. I understand reorganising the salon appointment diaries are essential, but don’t overlook the other factors in your salon. In this epis

Tips On Getting Your Salons Website Seen On Page One Of Google.

Feb 23rd, 2021 28m 34s

This episode is all about how to make your hair salons website feature on the most important page on the search engines (Google), and that's page one.Don’t be alarmed, I also have a little co-podcaster (my daughter Poppy). Who I actually though

The Customer Buying Decision Journey (That bit before they know your salon exists).

Feb 17th, 2021 23m 2s

The customer buying decision process describes the journey your customer goes through before they book into your salon and spend their money. Understanding your customer's buying decision process is not only very important for your stylists, bu

Attracting New Clients Using A Marketing Calendar.

Feb 12th, 2021 21m 1s

Your salon may be closed right now, but that doesn’t mean you can stop working to attract new clients for when you reopen again.In this episode, I will be chatting about how you can control the controllable, and how you can use a marketing cale

Trailer

The BIG Intro

Feb 3rd, 2021 4m 19s

My name is Carl Mitchell, and welcome to my Podcast ‘The Root of Hair Salon Business Advice’. With an incredible 12 years’ experience in the Hair industry as a salon owner, I felt it was about time I shared my Marketing and Business advice

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