Wanna learn how to use big data in your small business? Sure, sure, when you hear this buzzword thrown around, you likely immediately think about The Matrix and massive marketing budgets by corporate giants who’ve got an endless supply of resources, talent and time to do something about all the data they capture. How in the world does this apply to me? Well, you’d be surprised. My special guest today is Chief Data Officer of Freshbooks, Mara Reiff and she’s simplifying how to use big data in small business. The truth is, there’s a wealth of data available to you right now that can help refine your brand’s pricing strategies, sales and marketing plan, and also can be used internally to boost company culture and talent retention rates. Plus, it won’t take much time, money or effort to take action on it. Here’s how.  My special guest today is Mara Reiff and she’s simplifying how to use big data in small business. We tackle and simplify all aspects of it, including: Why it’s vitally important to analyze the data within your business and equally, create an action plan How to define and measure your goals for tracking the big data in your brand Where to gather quality big data and how to avoid analysis paralysis along the way Isn’t this expensive and time-consuming? Mara shares a few ways to make it feasible for your small business …and ultimately, she shows us how to create an action plan to use the big data you gather in a strategic way that drives results. It’s another week of our new way of podcasting, splitting the weekly episode up into two parts… We've been getting lots of positive feedback from you on this! If you haven’t heard yet, we are releasing the first half now and part two on Friday this week. That way, the content is in a smaller, bite-size portion for you to listen to now, simmer on this entire week and be intentional with integrating what you learn into your everyday life. We are simplifying our episodes to be shorter in length, easier to listen to, on-the-go. Things have changed with the pandemic, including our old ways of listening to podcasts (either on our commute or at the gym)…and we’ve listened. Now you get shorter episodes, split into two for simpler learning.  Q: Are you ready to use big data in your small business? If yes, this one is for you. It’s time to #DoTheThing  ---- Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/mara-reiff-big-data-in-small-business-part-one