In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones.

Starting from his career in an energy company as a corporate ladder climber to becoming an entrepreneur, Matt Bell's enthusiasm for content marketing has helped numerous businesses bolster their presence and grow. He authored books and based his strategies on the careful balance of industry jargon and easily understandable messages that appeal to all involved in the purchasing decision. This episode is filled with valuable insights on how small businesses can compete in the market and the role artificial intelligence now plays in shaping content marketing strategies.

Website: www.messageup.com (click "Books" in the main nav to find out where and how to purchase them)
Blog: www.messageup.com/framework
Substack newsletter: messageup.substack.com
LinkedIn - company: www.linkedin.com/company/messageup
LinkedIn - personal: www.linkedin.com/in/mattbell

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