Greg Faxon is a high-stakes performance coach who catalyzes radical and lasting results for champion-hearted individuals. He partners with entrepreneurs all across the globe who are driven to be the best at their game and helps them build impactful businesses without leaving their health or relationships behind. In addition, Greg has been an All American wrestler and a nationally ranked Spartan racer. And recently, along with his partner, Emma Moulton Huvos, he started the Riverside Project - a collaborative learning experience rooted in the simple desire to live better.

During the interview, Greg shares about how he made the intentional decision to be unconventional in his business by choosing to move away from scale and to move toward making a deep impact with a small amount of like-minded people. He chose to be true to himself and make the biggest impact going deep instead of wide.Greg also tells the story about how a conversation with Seth Godin influenced his approach to building an email marketing list.  Finally, Greg talks about what makes a great coach to help take a business to the next level...and much more!Enjoy this interview? Please subscribe to the podcast in iTunes and leave a 5 star rating and review! They really do matter, and I read every one of them.Some Questions I Ask

• What is Greg Faxon most excited about in 2016?
• Why did he choose an unconventional approach to giving away free content and building an email marketing list?
• What were some of the mindset attitudes instilled in him as a child by his parents that helped him excel in sports?
• Is the champion mindset that he used in sports carried over into business today?
• How would someone benefit with Greg as a coach?

[bctt tweet="Loving @GregFaxon ‘s approach to champion hearted coaching on @marcsmith111 ‘s #podcast! "]In This Episode, You’ll Learn

• On Spartan racing and business, "I'm a fan of getting into places where your tribe hangs out."
• An important question to ask when setting a business strategy: How do you want to make your impact?
• If your metric is the email list, optimize for that. If your metric is connecting with the right people, optimize for that.
• Lesson learned from conversations with Seth Godin and girlfriend, Emma, about how to build an email marketing list.
• Growing your business with high intention and low attachment.
• Great coaching skills are more important than domain expertise.
• Why some entrepreneurs build themselves a 2nd cage.

[bctt tweet="What would you do if you really couldn't fail? - Greg Faxon #StandingOShow"]Links and Resources Mentioned In This Show

• Rework by Jason Fried and David Hansson
• Zag: The #1 Strategy of High Performance Brands by Marty Neumeier
• Acumen - Greg's favorite charity
• GregFaxon.com - Greg's website
• Email Greg at [email protected]

Thanks for Listening!Click to see all the books recommended by past Standing O Show guests.Click to see all the nonprofits or charities spotlighted by past Standing O Show guests. A portion of all OvationSocial.com revenue will be donated to these organizations in 2016.Thanks so much for joining me this week. Leave a note in the comment section below.[grwebform url="https://app.getresponse.com/view_webform_v2.js?u=BX5kE&webforms_id=3070104" css="on" center="off" center_margin="200"/]