If you're in the digital marketing industry, you'd have invariably heard this key word, Digital Transformation, like a 100 times. With that word, comes the analysis of the new internet audience, called The NBU. The next billion users. In this first of the two part series, we're joined by Dillah Zakbah, the rockstar Creative Technologist, currently the Head of Creative Tech and Innovations at BBH, Los Angeles. She talks about how she got to, where she got to and what's different between the Asian markets and the US. Join us!