Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media audiences.

In this episode of Telltale, Victoria Harrison discusses why influencer marketing has come back in a big way thanks to some extremely talented content creators building highly engaged audiences, and opening them up to help brands drive positive and meaningful engagement that drive results across the whole marketing funnel.

Victoria talks about why brands need to start with strategy if they have any hope of getting a positive result out of their influencer marketing program, and how that boils down to objectives, audience and engaging the right influencer. We also delve into why companies that take the influencer marketing path need to trust the people they partner with to present and create content in the most most effective way so as to not damage their brand, their reputation or turn off their audience.