It's the question that's on everyone's lips. We map out the role for brands and brand experience in building a brave new world.In this episode:We wrap up Season 1 of the Total Experience Podcast a.k.a. 'Brand Experience in the Age of Corona'

McDonald's versus Coronavirus

Jun 8th, 2020 25m 50s

Every day, McDonald's makes 40+ million Big Macs worldwide. How does the brand stay coherent in the face of a global pandemic and other enormous challenges?In this episode:We're joined by George Strakhov, Head of strategy EMEA for DDB, and St

A positive from the pandemic

May 27th, 2020 18m 31s

We talk to Leonard Cheshire's 'Change 100' about enabling more people with disabilities to find careers in marketing, and ask if the lockdown can have a positive long-term impact on the way we work.In this episode:Verity Ayling-Smith, trainin

An insane story of isolation, humanity and brands

May 12th, 2020 8m 43s

What can one man’s horrendous ordeal at the hands of a Japanese game show teach us about the need for more empathetic brand experiences?In this episode:January 1998: casting for a new showThe luck of the drawMeet NasubiA secret destination

What we can learn from America

May 4th, 2020 12m 50s

The US has always had a special relationship with brands. We ask if we should be looking to the US for leadership, or vice versa?In this episode:Leigh Baker, founder of New York creative brand consultancy we@leighbaker, talks to us about the

Why flying blind is a bad idea

Apr 27th, 2020 15m 27s

Strategic research has a vital role to play in navigating us out of the current crisis, so why are brands cutting research projects?In this episode:Roger McKerr, founder of insight and strategy agency Davies McKerr, and Darren Savage, chief s

Production in lockdown

Apr 17th, 2020 14m 44s

It's been said that after a nuclear war, all that will be left are cockroaches and a production team making a film about them. How ever-resilient production is adapting to the lockdown.In this episode:Producers Flo Clive and Paris Palmer talk

Rethinking the way we work

Apr 7th, 2020 9m 53s

The Coronavirus crisis has forced massive changes on the way we work. What can lockdown working teach us about building a better brand experience?This episode:Why is the colleague experience so important?An introduction to the three componen

How Covid 19 got its name

Apr 7th, 2020 7m 36s

Did you know there is such a thing as disease branding? Well there is, and it plays a hugely important role in how we respond to outbreaks and pandemics.This episode:Why diseases need branding - and rebranding.A short but sordid history of 1

How to do brand experience in a crisis

Apr 7th, 2020 11m 16s

How we experience brands has undergone radical change during the Coronavirus crisis. What have we learned about surviving these turbulent times?In this episode:Why the distinction between your physical and digital brand is dead.The three key

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